Succesful movie poster! I found one, it worked! Yippee…

http://www.impawards.com/2013/abcs_of_death_ver2.html

Do I even need to explain why I like this movie poster? I can’t possibly be the only one who loves the concept of putting on your advertisement the angel of death reading to a baby the ABC’s or gruesome, horrible, death. Because I looked the movie up when I got home, and that’s what it is. Twenty-six short films based around people dying.

Sure, this advertisement won’t work on everyone, but I like it. They used gestalt in a way that stuck with me, because who expects Death and a baby sharing a tender moment over the ABC’s? Normally with a baby in the picture I’d also say need to nurture, but I feel like really this baby is more for comedic effect than to appeal to our natural parental instincts.

I would also like to point out the top of the image to the audience, although it may not be easily visible in a small picture like this. It says “from the directors of…” normally followed by well-known movies as a sort of celebrity testimonial. For this one though, the other movies directed involve “Hobo With a Shotgun”, “Tokyo Gore Police”, and even just “You’re Next”. I have watched none of these, but I like it.

Basically, what I’m saying is that this was a very good use of Wit and Humor, and especially Gestalt, to make me interested enough to look it up when I got home, and want to watch it now. The advertising methods weren’t all that complicated, they were just well done.