Men in Black 3 was a pretty good movie. It wasn’t till the second time I watched it though that I notices how much product placement there was.
Now the link I provided is not a good example of product placement, but you’ll either have to trust me on this or watch the movie yourself under scrutiny.
Product I noticed being advertised were Coca-Cola, New York Jets, Dunkin’ Donuts, Cadillac, and Cracker Jacks, in various scenes, some more pointed than others. For example (this might not make sense if you haven’t watched the movie), Griffin clearly pulls the ArcNet out of a Cracker Jacks box. The Cracker Jacks are easily visible in multiple scenes during a very important plot point in the movie, including advertising the idea that there is a prize inside the box.
Product placement in movies is a common idea, and effective. I personally don't know whether it works or not, but I assume it does, or else companies would stop doing it. I rarely ever notice it, but that’s part of the point. If you notice the product placement, part of its purpose has failed. It is meant to subconsciously link in your mind, say, Pepsi with a love scene. Most movies, at least live action modern-setting ones, have plenty of product placements, often inconspicuously.
And really, it doesn’t bother me, unless it gets in the way of the plot. So in that way, product placement is a very effective way to ‘cut through the clutter’ to consumers.
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