I have known about this song for a while now, but I only recently learned from a friend that this is actually an advertisement.
Apparently, this is actually a safety announcement from the Metro Train Station, as I guess a lot of people not me knew about. I’m completely baffled by how I didn’t realize this, because it says as much at the end, but somehow I managed to completely miss that. So… yeah…
Aaaanyway, this is an extremely creative way to advertise something. Although they are not selling a product, they are trying to spread a message. It sticks in people’s brains because of the black humor involved, using humor and gestalt to hopefully stop people from getting hit by trains. I feel like the reason I did not receive this message was more due to my own lack of observation than any failure on the part of the advertisers.
If more things were advertised like this, I would buy more products. It uses the very simple yet apparently hard to achieve method of making the audience want to watch the advertisement. Since we want to watch it, we will pay attention and view the product in a positive light, making us more likely to buy the product, or in this case, listen to the warning.
So, if for some reason an advertiser is reading this: Do that. Hire someone to make a funny video. It doesn’t take much, just sing about it or have some comedian talk about it. It doesn’t have to be as easily viral as this, it just has to be amusing. Trust me on this.
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