I actually saw this a little while ago, but it was good enough that when I was trying to think of different ads, this came to mind.
What they’re trying to show here is that the Camry is very good, even though it actually has very little to do with a car. Normally, when a commercial does this, I dislike it. It seems to me that often when they try advertising a concept more than a product, they’re just trying to dodge why exactly it’s good. I mean, those commercials may be the least annoying, but it doesn’t make me want to buy a product.
This is much the same. I mean, I’m not really the target audience, seeing as I can’t drive or afford a car. But the ad obviously made me remember the car, so in that way it did its job well. And it did manage to convey the idea of change in their product, which was obviously the driving premise behind this ad. Their repetition in saying “the reinvented” made that abundantly clear.
It was cleverly done, and made me chuckle, and since it stuck in my mind, it has achieved its purpose. All in all, I’d say this was a well-done ad.
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