With a movie like “The Hobbit”, advertisements don’t even really need to go into detail about what it’s about. One look at Gandalf and it’s done.
Because the Hobbit is from such a popular franchise, The Lord of the Rings, everybody probably already knows what’s going on. For their ads, they just have to remind people that it exists, and convince people that it isn’t going to be a disgrace. They have some of the easiest marketing.
With this ad, all they’re really doing is saying “Hey, check it out, it’s the Hobbit, you can read about it or look it up or whatever! Watch it! Pay me!”.
And I will watch it. Completely definitely. Even though their method of splitting it up into three movies seems like a bit too much of a money making scheme to me, I have faith in the director that he will do well. But this blog isn’t about the movie itself, it’s about how they advertise it.
Some images are so recognizable that the title isn’t even necessary to advertise to audiences. And Gandalf the Grey is one of those images. Since everyone who plans on seeing the Hobbit already knows it exists, as I mentioned earlier, all they have to do is keep people thinking about it by putting up commercials and print ads all over the place. Word of mouth can do the rest.
Very few things can do this, and The Hobbit certainly is one of them.
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