Music Video

I have to say now that this is a method of advertising I actually like.

http://www.youtube.com/watch?v=UBYU-6wHufQ

The music video/ad is not necessarily a new idea, but this one in particular by Rhett & Link was extremely well done, and it makes me think that things like this are where advertising are going in the future. Because the main problem with mass media advertising is that the audience becomes desensitized to it. I mean, how often do you look at the sidebar ads on Google? I know I don't at all. But if you can manage to make it so that the people you are targeting want to see your ad, then you basically just won.

And that is what Sleep Better and Rhett & Link did here. They made an ad which clearly displayed the sponsor company while remaining unobtrusive, and managed to stick in my head while also being entertaining enough that I seek it out. The seeking it out is especially important. This video has been viewed by almost 1 million people, and did so with almost everyone enjoying it.

Sleep Better has managed to make me remember their company in a positive way, linked with both good memories and what it is they are selling. And I showed this to friends and family after watching it, so it is being spread by the very audience it also appeals to.

As I have said before, this is not new. Companies have spread their products or services via viral videos many times before, and companies have sponsored famous personalities to advertise them even more times.  But this works, and if more companies could manage to do this, then I wouldn’t mind the constant bombardment with advertising that I currently experience.